Establish VISA’s First User Experience Lab


I took charge of establishing VISA’s first corporate user experience lab. I connected with Mangold, Noldus, Ovo studios and other major brands of the lab solution providers, discussed in our lab buildup requirements, and reviewed the lab solutions provided by them. I negotiated the price with the venders and got the desired rate for the lab.

In terms of the eye-tracking hardware and software, I negotiated with venders such as iMotion, Morae, Eyeworks, Nyan, Tobii and SMI, and got free trials so that I could evaluate the equipment and software before the team bought them. I wrote an evaluation report and my boss took it as his decision-making referral.

For confidential requirements, I cannot show the pictures of VISA’s lab. Pictures below are lab layout examples from some lab vendors.

noldus lab