Bus-tracking Mobile App

I am the team leader of the bus tracking mobile app (i-bus project). The team conducted user research through survey and interview. We found the basic users’ needs of bus riders: real-time bus tracking and reminder of getting off the bus. We also did competitive analysis on the existing bus mobile apps.

Based on the research, I developed  the concepts of the app (see image 1) and drew the sketches of the mobile app (see image 2). We conducted expert review with the low-fi prototype (see image 3) created based on the sketches. The results helped us to create the second prototype (see image 4). We conducted usability testing with five tasks and identified a few problems. We revised our design and created the hi-fi prototype (see image 5 and image 6). We conducted usability testing again with the hi-fi prototype and got very good feedback.

Image 1: conceptual map

Image 2: sketches

Image 3: Low-fi prototype

Image 4: second prototype

Image 5: Hi-fi prototype-homepage

Image 6: Hi-fi prototype-bus detail page (set alarm page)

This project met a few challenges: time limit, multi-type information presenting, icon design. I learned how to work more efficiently, how to design the information architecture and present multi-type information on the mobile screen.

The following slides are samples of the final presentation.