Eyetracking Usability Testings for VISA

I was in charge of almost all the eye-tracking usability testings in Visa. Our lab bought three Tobii eye-tracking equipment: eye-tracking glasses (Glasses 2), eye-tracking monitor (T60XL), eye-tracking mobile bar (X2). I conducted all the testings, analyzed data and wrote report for those projects.eye-tracking

Image1: a heatmap of Visa Offers homepage.

Image 2*: Gaze plot of a financial webpage

Image 3*: set Area of Interest for a website with Tobii 


*these images come from internet