Background: The design team created three thematic investing catalog page concepts.
Research Question: Which creative concept is most appealing regarding look/feel/style?
Method: Within-subjects survey with 300 participants
- All participants see three designs in a random order and answer questions after each design.
- After seeing all three designs, all participants were asked to choose the most appealing concept.
Main Findings:
Impact:
- Stakeholders liked this data-driven research and made decisions based on our research results.
- Stakeholders asked us to conduct more research on the landing page of this product.